Ahh anit nothing like being back home! But still no rest, I have
to get so much work done.
Today I went to Selfridges to do some Market Research and
thank God I managed to get my little brother to go with me (with a great amount
of begging), so it could look like he was shopping for himself. This also benefited
me because when I liked something, I gave it to him to try on. This helped me
understand how different yarns felt on the skin; also it helped me to see
different silhouettes and the fit.
Shockingly going through Selfridges, there was nothing there
that was similar to what I am trying to achieve with my collection. Most of the
colours there was so dull, but they did have some interesting things but just
not what I was trying to do (which is a good thing for me).
We went to all saints, which was interesting because of some
of their silhouettes. They had some cool shapes (which are kind of similar to
what I wanted to do) and their concepts were similar to mine too. They too were
playing with the string vest and transparency idea using knit. Which was really
cool, but there was no life with their colours. But I really like their quality
of their garments.
I don’t think All Saints would be my competitors but we are
very similar with some of our ideas, so I will probably put them down as well.
The price they were charging for their jumpers were decent, I
think I would charge just a bit more as
my garments will be a bit less generic and have a twist to them
Here are a few pictures that we took.
